Someone scrawled a series of shitty little homilies on the sidewalk of St. Mark's Place today: "Become your dream," "You are your best investment," etc. Such is the state of the world today that I briefly wondered if Citibank's excruciating ad campaign was somehow behind this. The, uh, wince, "viral" marketers have been up to this for years now: fake graffiti selling Humvees & Time magazine, Gorillaz impersonators selling Dodges, ad nauseum. I'd be so much happier if I found out that the entire Citibank campaign was the work of street artists. Hey, how about this one: "The only deposits you make should be fecal. Citibank. Live richly." Do I have the tone & feel down yet?
